Designing human-centered experiences with strategic insight
Senior UX & Service Designer with experience driving CX transformation across complex, international digital ecosystems in travel and e-commerce. Strong in end-to-end service design, customer journey mapping, and optimising digital touchpoints across the customer lifecycle. Proven ability to lead innovation from discovery to validation, align stakeholders, and translate research and business insights into tangible, testable service concepts and designs.
Expertise: UX Design, Service Design, CX Strategy, Customer Journey Mapping, Service Blueprint, Design Systems, Research, Stakeholder Alignment, Prototyping, Design Thinking, Facilitating workshops. Agile / Lean
Transavia rebranding
I was hired as a Senior Interaction Designer and part of the onsite team at Transavia for 2,5 years. It was one of the best cross functional teams I worked with. I was responsible for the design of the new ticket booking flow and new ‘'My Transavia” environment. We won a Spin Award and a Lovie award with the design :)
Redesign Ahrend
I worked as a Strategist and design lead on the re-design track of the website of Ahrend. I love the minimalistic designs of Friso Kramer and we reflected his design philosophy into the new visual identity of Ahrend. I also love the brand as it is a great example of '“Dutch Design” and they also put a lot of effort to create a sustainable circular economy with their “Furniture as a Service”.
Health Connect
Health Connect is the result of an internal design challenge. I started the design challenge with a team of ux designers and ux researchers. We researched the ripple effect of the pandemic and how it affects health services in The Netherlands. We created a concept, design and high fidelity clickable prototype for a new app that connects healthcare providers to create a better service. It allows people to do remote medical consults for instance.