Ahrend

Guided by the design philosophy of Friso Kramer, I collaborated with a team of designers and developers to create a simple, functional, and visually engaging website.

Through customer journey mapping, we uncovered the most impactful opportunities to enhance the experience across both digital and physical touchpoints. Key improvements included a streamlined ordering process and an online mood board tool, which made ordering easier and improved customer aftercare.

This project is a great example of how thoughtful design and user-centered thinking can transform both functionality and user experience. If you’d like to explore the project in more detail, feel free to get in touch!