About me
Hi, I’m Kim Liefhebber. I’m a creative designer based in Rotterdam. I have 10+ years of professional experience with business strategy, research, branding and UX design for mobile & web. I have been part of in-house design teams and design agencies in several roles as Design Lead, Strategist, UX researcher and UX designer. My passion is to immerse myself into a specific new topic, industry or challenge and to help teams to choose the right design direction.
My vision
As a designer, I am not only focused on ‘daily problem solving’, but also want to keep focus on inclusivity, sustainability and authenticity when designing a new product or service. A good design communicates the core values of a brand, but also inspires & educates people to make the world a better place. And next to this: it should be engaging, memorable and easy to use.
I like to dive into the essence of a challenge and the changing needs of people. I am passionate about exploring creative and flexible solutions to help companies grow. A lot of companies have great ideas around innovation, but sometimes “the why” is not always clear. I use Human Centred Design methods to clarify the goals and sharpen the value proposition.
I am comfortable with leading design teams and workshops with clients. But I also love to design myself. I have hands-on experience with tools and methodologies such as user research, design thinking, customer journey mapping, personas, concept design, prototyping, testing and service blueprints. I love to bring new products and services to life and to change industries and companies from inside out.
Im currently doing a parttime styling studie at Academie Artemis in Amsterdam. As a Media Stylist I am focused on the visualisation of a communication strategy based on trend analysis and trend forecasting. I visualise the overall concept and define the tone of voice, typography, photography, video, animations, illustrations, colours, material studies and the overall look and feel.
What I also love :)
Vintage design | My urban jungle at home | All sorts of music | Concerts | Photography | Art expositions | Outdoor sports | Exploring new cities
My experience
Research
Design research informs and inspires the design process. I have experience in using both foundational and evaluational research methods. I do not not only look at current pain points, but I also want to understand underlying motivations behind people's behaviour.
It is important to synthesise information from research into meaningful frameworks to describe users, systems and experiences. By using frameworks it makes it easier to prioritise high value concepts / opportunities of the customer experience.
I’m here to help you with
Interviews, contextual inquiries, industry trend analysis / forecasting, usability research, customer journey mapping, employee journeys, service blueprinting, stakeholder mapping, empathy mapping and design thinking workshops.
Concept
I help companies to set out the strategic guidelines and concept visualisation. To explore different creative ideas, I usually set up a design sprint with a team to do a deep dive on the design challenge, do some ‘'crazy eight sketching’', storyboarding and rapid prototyping.
A design sprint does not have a timeline that is set-in-stone. Sometimes we need two weeks, but sometimes it can also take only 3 days. After we validated a concept design, we can take it to a higher level and work on the details of the design.
I’m here to help you with
Facilitating Design sprints, Concept visualisation, Tone of Voice, Styleguide, Content Strategy, Photography, Animations, Illustrations, Colours, Material Studies and the overall look and feel.
Design
I have extensive hands-on experience with interface design for web & mobile. I love to create flexible and creative solutions for the entire ecosystem of the customer experience which also include concepts for physical touch points. I have experience as a design lead coaching creative teams to design the best-in-class solutions. But I never stopped designing myself :) I get most energy out of designing great experiences myself. I feel comfortable working with tools as Sketch, Figma, Invision and Adobe CC.
I’m here to help you with
UX design for web & apps, design systems, interaction design, storyboarding, prototyping, wireframes, facilitating design sprints, UX writing, Presentations to stakeholders.
Get in touch
If you would like to know more about my work, let’s get in touch :) I’m always happy and ready to collaborate on new opportunities and creative concepts.