Redesign Ahrend

I worked as a Strategist and design lead on the re-design track of the website of Ahrend. I love the minimalistic designs of Friso Kramer and we reflected his design philosophy into the new visual identity of Ahrend. I also love the brand as it is a great example of '“Dutch Design” and they also put a lot of effort to create a sustainable circular economy with their “Furniture as a Service”.

Transavia rebranding

I was hired as a Senior Interaction Designer and part of the onsite team at Transavia for 2,5 years. It was one of the best cross functional teams I worked with. I was responsible for the design of the new ticket booking flow and new ‘'My Transavia” environment. We won a Spin Award and a Lovie award with the design :)

Health Connect

Health Connect is the result of an internal design challenge. I started the design challenge with a team of ux designers and ux researchers. We researched the ripple effect of the pandemic and how it affects health services in The Netherlands. We created a concept, design and high fidelity clickable prototype for a new app that connects healthcare providers to create a better service. It allows people to do remote medical consults for instance.

Fictional campaign for Hema

For the Summer of Love of 2021 I created a concept for a Magazine about food, lifestyle and trends. The Magazine is one touchpoint of a new ‘'younger” subbrand for Hema. After the pandemic I wanted to create a positive and optimistic look and feel for Hema. With a bit of a surrealistic and dreamy vibe.