Seamless Journeys: Crafting a Consistent Multi-Product Booking Experience

I led the vision and redesign of a new booking experience for Booking.com’s flights and accommodation unit, delivering an internationally tested prototype that directly influenced company-wide, multi-product booking initiatives.

The main goals were to:

1. Ensure consistency across the booking flow, regardless of where the customer starts.

2. Provide flexibility and ease of use throughout the process.

3. Maintain a cohesive experience when purchasing one or multiple products.

4. Clearly communicate value and benefits when customers book multiple services for their trip.

5. Implement a system to reward loyal customers for their continued engagement.

Through thoughtful design and user-centric solutions, we aimed to simplify the booking journey while enhancing the customer experience, driving both satisfaction and loyalty.

Curious about the process behind this project? Get in touch with me—I’d be happy to share more.