Booking flow for
KLM & Air France

Over an intense 8-week design sprint in Paris, we redesigned the ticket booking flows for KLM and Air France, ensuring each flow reflected the unique brand identity and commercial offerings of the airlines. A key achievement for development was that all components were managed in a single front-end environment, streamlining implementation and maintenance.

The redesigned booking flows are now live, delivering a smoother and more consistent experience for passengers. I also contributed to several other projects for both airlines, and a summary video of the process is available to explore.

If you’d like to dive deeper into this project, feel free to get in touch!

One booking flow, two brand identities

For Air France, we adapted the visual style to match the brand’s unique identity while maintaining the same functional flow as the KLM booking process. To bring this to life, we crafted high-fidelity prototypes in Principle, incorporating animations and smooth transitions to demonstrate the full user experience.

We validated our designs through user feedback from both customers and employees, ensuring a seamless and intuitive flow. The final designs were then implemented by the development teams at KLM and Air France.

So, next time you book a flight with either airline, you’ll recognize some of the elements of our design in action online.